eBook: Download Intellectual Property Strategy Essential Knowledge ePub (KINDLE, PDF, MOBI) + Audio Version

  • File Size: 507 KB
  • Print Length: 260 pages
  • Publisher: The MIT Press (October 7, 2011)
  • Publication Date: October 7, 2011
  • Language: English

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Framework was clear. Fairly limited scope focuses on what to do with existing IP and little regarding offensive strategies for generating new IP., I bought this for class, but it ended up actually enjoying reading it. The writing flows much better/is less dry than a textbook and it presents the subject matter in an interesting way. I'd have read it even if it wasn't required for class., Excellent book for beginers and ip specialist, its the core of the ip strategy for legal representatives and business people, ok, Great book, besides the undeniable fact that its somewhat small!, Nice compact exposition of the IP room which will allow business managers to wake up to speed with both new and old ways of looking at the intellectual property portfolio of any type of company. Reads in about an hour - not terribly in depth of the nuts and mounting bolts, but a great summary., The book gives full and, concurrently, concise picture of how to build up IP strategy in a business. The author introduces an approach to treating IP as a valuable asset, as opposed to looking at it simply as " shield and sword". The author offers a lot of illustrative real-life examples from IP-ilfe of large companies.
The set of cases in the conclusion of the book is also great., You should think of intellectual property as a flexible asset course that can help your organization in a broad range of ways, according to Harvard Law School Mentor John Palfrey in this book. Whether your corporation is a for-profit business or a non-profit institution, you should give special consideration to strategies of openness rather than exclusion, especially in the information context.

The author will go on to provide four advice on the strategic approach which your organization should take to intellectual property:

1. Consider intellectual property to be an resource class;
2. Be operational to what your customers, opponents and others can offer you in phrases of intellectual property;
3. Intellectual property is more valuable for creating freedom of action than as an offensive system against others;
4. Be creative and flexible in what you are doing with your intellectual property.

Traditional approaches to intellectual property have been questioned by developments over the past 20 years with the open source movement and the proliferation of Internet services such as YouTube and file-sharing services which skate across the boundaries of intellectual property legitimacy but which copyright owners have been unable to seal down because of their enormous popularity and power. Firm enforcement of rights has become a political take action likely to engender community ill-will; hence the knowledge in the author's advice to use openness instead than exclusion as a guiding policy.

In my view the author has succeeded in explaining intellectual property in language that can be understood by anyone. The author has his own views, but manages to steer clear of controversy. The book is short enough to maintain the reader's interest, and it is frequency at about the right level for an exec who needs to understand what intellectual property is and why it is important., This guide is silly. Almost content free, it rings with the continuous avoid that the strategic thinker will deal with Intellectual Home as an asset class. Duh. The book is free of any practical information or actionable content for business managers.

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Intellectual Property Strategy Essential Knowledge
Average Rating: 4.72
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