eBook: Download Focus Groups Practical Applied Research ePub (KINDLE, PDF, MOBI) + Audio Version


  • File Size: 3665 KB
  • Print Length: 277 pages
  • Publisher: SAGE Publications, Inc; 5 edition (July 22, 2014)
  • Publication Date: August 11, 2014
  • Language: English

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This really is truly a practical guide that will walk you through the whole process of designing your focus team project, sampling, question design and routing, data analysis and report writing. Krueger writes in an obvious, non-academic style that still leans on current research and theory with proper citations. You could use this guide to finish your first focus group successfully. Typically the book has a plastic spiral binding that we guess must give it that " practical" feel. Lots of tips and tricks abound through the book., Excellent, great source of anyone starting out in focus team research. The authors cover just about every aspect of focus groups, from planning to conducting international groups. If you are considering area, then We highly recommend this book; it will get you began off on the right foot., Theory and practice are sound,, however this now a little dated technology wise, all they discuss is telephone conference calls which is now really outdated., Well written, easy to read with expert advice and many useful tips and no immediate need to extend further. Nevertheless , I would appreciate a few more examples about the art of coding as well as scientific foundations for the advice given., Great book on conducting focus organizations. A must for organizations looking into this methodology., English is not my first language but this guide is so well written which it made it easy to read even to me.
I found it informative and very usable within my master thesis.
Using a kindle edition made making and using highlights quite simple.
I recommend this book., Very helpful guide with great examples and practical info. Richard Krueger can it again!, Good solid research book. Our student is finding it helpful as his team prepares to do some focus groups for his or her course project.

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Focus Groups Practical Applied Research
Average Rating: 4.24
Votes: 14
Reviews: 1